Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Small business owners often struggle to track their companies' key performance indicators (KPIs) because of their packed ...

What gets measured gets improved. These key SEO KPIs will help you track and refine your strategy in the age of AI.

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

For example, a consumer goods company could measure ad recall and consideration to understand whether their YouTube campaign shifted consumer perception.

Digital marketing encompasses a wide range of channels and tactics, but some examples include posting or advertising on social media, creating an email campaign, or optimizing a blog post for SEO.

Source: Shutterstock Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of ...

Dive Insight: Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and ...