Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Marketing ROI measures the return generated from your marketing spend. The basic formula is: The result is typically ...

Tracking transformation benefits is a recurring blind spot. Teams rely on lagging indicators and face pressure to show ROI ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Blue Yonder's integrated AI platform is forcing organizational change across enterprise supply chains, the vendor claims - with customers discovering that cross-functional agents are breaking down ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...