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We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...
From awareness to action: Applying marketing principles to transform tax administration in Sri Lanka
Every nation adopts its own unique approach to managing and administering taxes, reflecting its economic priorities and ...
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Campaign Middle East on MSNThe hidden labour behind influencer marketingBPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.
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MarTech on MSN6 marketing team silos you need to break down, and how to do itTired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...
GitLab (GTLB) outshines Atlassian (TEAM) in KPIs and metrics. Read here for a comparison of Key Performance Indicators for ...
Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...
Instead of navigating the complex AI landscape alone, seek a trusted partner with expertise in AI and small business ...
Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered discovery ...
Superannuation funds are under pressure to justify their expenses after one of Australia’s biggest used members’ savings for ...
The Head of Policy and Compliance at Itana, Nella Andem-Ewa, has outlined strategies that will lead to the creation of ...
Understand how to forecast the ROI of SEO before launching a campaign. Learn how to use analytics and goal-based metrics to ...
Rocket CRM, a SaaS-based CRM technology platform designed for small and mid-sized businesses, has announced the full ...
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