We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

The intersection of AI and neuroscience holds great promise for marketers. Joe Newcombe of Dentsu explains how its ...

Two competing financial institutions decide to launch a new mobile payment solution on the same day. Six months later, Company A is still wrestling with requirements gathering and preliminary designs.

Partner programmes promise support and rewards but it’s a fine balance getting the incentives right to appeal to those ...

Autonomous taxis are already being tested in cities like Zagreb and Los Angeles, and intelligent personal assistants powered ...

During a recent INMA Webinar, Aurore Bergmann Verbiguié, chief product officer at La Croix, explained how behavioural testing ...

Design tool? Think again. The latest Canva Create rollout pushes into campaign creation, content localisation, and AI-powered ...

In the high-stakes world of Formula 1, races are won or lost not just on the track, but in the data rooms powering every ...

Lendi Group overhauled its fragmented planning approach by unifying strategy, tools, and teams on Atlassian’s platform. What ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...