The intersection of AI and neuroscience holds great promise for marketers. Joe Newcombe of Dentsu explains how its ...

Two competing financial institutions decide to launch a new mobile payment solution on the same day. Six months later, Company A is still wrestling with requirements gathering and preliminary designs.

In the high-stakes world of Formula 1, races are won or lost not just on the track, but in the data rooms powering every ...

With iteration, each incremental change builds on the last. Instead of sweeping redesigns that risk unintended consequences, ...

Lendi Group overhauled its fragmented planning approach by unifying strategy, tools, and teams on Atlassian’s platform. What ...

By improving output, accelerating cycles, and improving collaboration, I believe generative AI is delivering the greatest ...