For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Donald Trump is now a little over 50 days into his second term as president – a period that has seen him reprise the key ...

State officials and tourism leaders gathered Thursday at one of Connecticut's top attractions, Mystic Aquarium, to tout a bill that would triple the state's tourism marketing budget. The state spent ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

With IIXIIST, Instagram wasn’t just a sales channel – it was customer service, community building, and brand storytelling in ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Willis, Katie Lange, Jessie Shiels, Claire Zaiger, Annie Greve, Dawn Meyer, Lindsey Funk, Cory Arp, and Andrea Rohe. The City ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

That’s apparent in the fortunes of those brands that have invested. Yorkshire Tea, for instance, continues to make gains as it continues to run its ‘Where Everything is Done Proper’ push. And Weetabix ...

Mastroianni founded limoncello brand Fabrizia Spirits in 2009 with his brother—using a family recipe in their parents’ garage ...