Ferrari merchandise sales have jumped nearly 400 per cent off the back of Lewis Hamilton’s move to Maranello for the 2025 Formula 1 season.

Vasseur said Hamilton was the “perfect fit” for Ferrari right now, while Leclerc thought the Briton was joining at the ideal point as the team’s mentality is now stronger than ever, in part thanks to Vasseur’s leadership. No longer in a rebuild, the championship is a realistic goal for Ferrari.

Ferrari driver Lewis Hamilton has described the feeling of firing up a Ferrari F1 car for the first time, revealing that it was nothing like the cars he has had

With F1’s current regulations now in their fourth year, the performance gaps that gave front-runners comfortable advantages are shrinking fast. Teams that were once struggling to keep pace have had enough time with these cars to catch up on the learning curve. (See: Ferrari and McLaren’s surge last year .)

The British F1 star has been taking Italian lessons, has his motorhome parked next to Enzo Ferrari’s house and is immersing himself in the culture of the Scuderia as he eyes a record-breaking eighth title this year.

Lewis Hamilton has provided details about his “incredibly crucial” preparations for his debut F1 season with Ferrari. The seven-time world champion has been spending recent weeks adapting to his new team, a period in which he has embedded himself at Maranello and driven Ferrari’s 2023 and 2024 cars.

Lewis Hamilton says he is “exactly where I’m supposed to be” after an emotional first day on track in Ferrari’s new car.

Lewis Hamilton has promised Ferrari fans a "really fun" rollercoaster ride as takes on the challenge of a steep learning curve ahead of his team debut.

Lewis Hamilton faces one of his biggest career challenges as he adapts to life at Ferrari ahead of the 2025 Formula 1 season, following his stunning departure from Mercedes after 11 years and 84 Grand Prix victories.