Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028 ...

Minor Hotels has unveiled its new masterbrand strategy, designed to strengthen its commitment to delivering innovative ...

Hilton is set to surpass 1,000 hotels in its Europe, Middle East, and Africa division, with a focus on strategic brand-market ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

Tenev said that in financial services, loyalty is particularly important because it’s “equivalent to wallet share.” ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

Despite consumers' feelings on the state of the economy, convenience retailers have the opportunity to capture loyal shoppers ...

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

Restaurant websites are no longer just marketing touchpoints—they’re storefronts, customer service desks, and loyalty hubs, ...