Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

Earning points for your bookings in hotels is a practice that has been around for decades and although it might stay in place ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Beyond strengthening engagement, travel rewards present a lucrative revenue opportunity. Retailers using white-label travel booking platforms can profit from supplier-funded discounts.

Restaurant websites are no longer just marketing touchpoints—they’re storefronts, customer service desks, and loyalty hubs, ...

Setting new standards for success in the healthcare industry and bringing organizational goals and patient care priorities ...

Airline loyalty cards are not just about saving money for customers, but they also deliver some huge cash rewards for the ...

Tenev said that in financial services, loyalty is particularly important because it’s “equivalent to wallet share.” ...

New integration combines Clutch’s AI-powered Customer Data Platform (CDP) with advanced 1:1 Loyalty, Stored Value, and Offer management capabilities.

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...