Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...

Digital marketing is important for small businesses that want to reach more people and make more money. But a lot of small ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media ...

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the creation of some of the products and companies consumers love best.

How do businesses build trust through transparent digital marketing practices? In the digital age, transparency is key to ...

Digital marketing, often known as online marketing, is a kind of marketing that employs a variety of digital platforms and ...

Foot Locker promotes Franklin Bracken to president. Bracken will lead the company's Lace Up Plan, focusing on omni-retail, ...

Here we determine if the lead is worth the pursuit. This includes my seven-step QUALIFY framework: Quantitative Need, Urgency ...

The Dallas Cowboys' rumored "masterplan" to tank for Texas Longhorns quarterback heir Arch Manning may seem like a fun splash ...

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

EG America partners with PAR Retail, Gas Express leverages Lula Commerce, Relex launches tool, Shep welcomes CTO ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...