This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

TV industry and content leaders from across broadcast, cable, streaming and social media will share strategies for program ...

NESN, New England’s premier sports network, on Thursday announced updates to its programming lineup, bringing some of its ...

In its first slate since Gatsby Gottsch Solheim and Raquel Gottsch Koehler took over Rural Media Group, RFD-TV has unveiled ...

Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

In another turbulent year for TV, there were plenty of shows, movies and other programming that broke through the ratings ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...

NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

Looking beyond 2026, a sale of part or all of WBD would likely open the door for more streaming acquisitions. That could ...

As “Stranger Things” closed out its five-season run, the tentpole series had a seismic impact on both Netflix and the overall ...

Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, ...