Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.

Pega's Chief Technology Officer Don Schuerman discusses how their newest tool, Pega Agent Experience, enables any workflow to be transformed into an agent-driven experiences while reducing the ...