By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Hiscox’s ‘Collections’ campaign puts the spotlight on the kinds of things standard home insurance often overlooks. Told ...

UK-based creative effectiveness platform System1 has released its first annual ranking of Australia’s favourite ads, with ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

Meaty dishes and meaty cars caught the eyes of punters this year, according to the similarly beefy ad wonks at System1.

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

Australian TV audiences complained about 230 different advertisements throughout the year, but it was ads featuring a “zombie ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Roots Butchery's hilarious TikTok video showcases their low prices while entertaining South Africans, sparking laughter and ...

Amid another turbulent year for the ad industry, plenty of engaging and compelling work was made. Here’s our ten favourite campaigns of the year ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Australia’s advertising regulator has released the 2025 edition of its annual snapshot of the ads that generated the most ...