With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

senior marketers are trying to maintain or expand influence inside and outside their organization. Fortunately, some handy strategies can help. Everybody has heard of growth hacks... I've outlined ...

For example, Adobe noticed one of their employees ... This is one of the most straightforward influencer marketing strategies for building trust amongst a new audience. Having an influencer ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples ... consider factors that influence how videos are presented ...

But misconceptions about quantifying the benefits of influencer marketing, finite marketing budgets and limitations in its ability to be a targeted marketing strategy have marketers wondering how ...

In a world where mega-influencers can be paid tens of thousands of dollars to post on social media, influencer marketing may feel ... Fedick estimates this strategy has helped her achieve over ...

Influencer marketing is a powerful tool that brands ... a mix of micro- and macro-influencers can be effective. You can divide your marketing campaign into two main strategies, leveraging the ...

TALA, founded by Grace Beverley, fills the gap for sustainable athleisure that performs and doesn’t cost the earth. The brand ...

Marc Fisher Footwear has grown up alongside the e-comm revolution. "The company has definitely gone through a digital ...

Influencer marketing has revolutionized how businesses ... Rodan & Fields, LLC, Case No. 8:21-cv-00630-CJC (C.D. Cal. 2021) provides an example of such a case against an influencer.