Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

In the fast-paced and competitive world of e-commerce, businesses need reliable tools to stay ahead of the game. The right ...

Ayush, an emerging influencer, has has shot to fame, attracting major brand collaborations from Netflix, Myntra, IKEA, Lakmé, ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

With a continuation of its title sponsorship of Rajasthan Royals, Luminous is aiming to build awareness around its solar ...

Confidence and power – two key ingredients for effective communication. But how do you achieve this balance? Well, it’s not ...

Can sustainable deodorant brand Wild remain ‘meaningfully different’ as part of Unilever? Kantar’s Jane Ostler takes away the ...

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach ...

A Systematic Deep Dive into the Creator Economy’ shares a few secrets with content makers to take their game to the next ...