With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples ... consider factors that influence how videos are presented ...

Marc Fisher Footwear has grown up alongside the e-comm revolution. "The company has definitely gone through a digital ...

A study published in the Journal of Marketing sheds light on the complex ... seen by consumers as genuine," said Duffek. "For example, an influencer does not have to be an expert like a ...

In a world where mega-influencers can be paid tens of thousands of dollars to post on social media, influencer marketing may feel ... Fedick estimates this strategy has helped her achieve over ...

Unilever says it's sending its influencer marketing strategy to the stratosphere ... limits on the creators it would work with (for example ruling out those who had bought followers).

Influencer marketing is a powerful tool that brands ... a mix of micro- and macro-influencers can be effective. You can divide your marketing campaign into two main strategies, leveraging the ...

In fact, your influencer marketing strategy should ‘always’ be guided by brand value and vision. It is a given that when you are selecting influencers, their content and storytelling must resonate ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...