The influencer economy is undergoing a quiet reset. A once spend-heavy space dominated by marquee names, brands have started ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

According to Ormax Media, South movies contributed close to 50% (Telugu: 20%, Tamil:15%, Malayalam: 10%, Kannada: 3%) to the ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of ...

HashFame, a leading networking platform for creators and marketers, is spotlighting the professionals shaping India's ...

The CEO and co-founder of Monk Entertainment, Viraj Sheth, tells us about being authentic online, what content he predicts ...

India's plan to set up a $1-billion fund to back social media influencers has evoked praise from creators and industry ...