The influencer economy is undergoing a quiet reset. A once spend-heavy space dominated by marquee names, brands have started ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking ...

According to Ormax Media, South movies contributed close to 50% (Telugu: 20%, Tamil:15%, Malayalam: 10%, Kannada: 3%) to the ...

The CEO and co-founder of Monk Entertainment, Viraj Sheth, tells us about being authentic online, what content he predicts ...

Agencies conducting such checks skim through creators’ social media profiles on all platforms, employment history and ...

Enter Equal, an identity verification aggregator that helps businesses address critical pain points such as KYC, fraud ...

IPL remains a prime advertising property for cooling brands, given its timing aligns perfectly with the peak summer season ...

With the IPL season proving to be a high-impact marketing window, McDonald’s India (West & South) is rolling out an ...