Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

The National Retail Federation event in 2024 was all about artificial intelligence. The same can be said for NRF 2025. Click ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

It lets them complete purchases from a Shopify store, social media or the Shop app. $39.00 and up for Shopify’s e-commerce plans. Smart money moves for your small business Grow your small ...

TikTok's impact on the brand's social performance was responsible for 77 percent of owned engagements, according to ListenFirst.

Mavely VP of Business Development Usaid Khan talks about the promise of "everyday influencers," being bullish on social ...

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

As online shopping continues to evolve, the importance of delivering an adaptive CX cannot be overstated. Consumers increasingly expect personalized, frictionless experiences that cater to their ...

While growth in pure online sales in South Africa has steadied following an explosion in adoption during the pandemic, we ...