Who are the consumers of the product or service being sold? Is someone acting as your coach or adviser in the journey? Can you identify influencers or detractors? So, how does a business start with ...

we can pinpoint gaps in service, identify key opportunities for improvement, and optimize the total customer experience. It's not just a generalized idea of your audience, either. Proper customer ...

This is typically where the average customer starts a search online, looking for a product or service they ... customer journey, also referred to as Customer Journey Mapping.