IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

In a statement quoted by Ad Age, WPP said it “values its long-standing partnership with IBM” but has elected not to re-pitch ...

IBM is intensifying its focus on enterprise artificial intelligence and cloud infrastructure through a series of coordinated ...

IBM is mounting a new ad campaign aimed at convincing companies that adopting Big Blue's technology and services will improve their business. The new promotion, which made its debut on Monday, marks ...

To advance its capabilities in the AI age, International Business Machines (IBM) is all set to acquire Nasdaq-listed ...

In this storage supplier profile, we look at IBM, which has perhaps the longest history of all the storage players, and in IT much more widely, in servers, services and the cloud. We find the company ...

IBM wisely gravitated away from trying to be a pure cloud infrastructure vendor years ago, recognizing that it could never compete with the big three: Amazon, Microsoft and Google. It has since moved ...