Centralized Customer Data: A key factor in AI success is data unification. By consolidating all CRM touchpoints within Iterable, Fabletics has created a 360-degree customer view, enabling smarter ...

Sponsored by MCI   Pulling off a seamless large-scale event, whether a trade show, conference or expo, requires more than ...

We recently published a list of Top 10 Stocks to Buy According to XN Exponent Advisors LLC. In this article, we are going to ...

Wix and other web hosting providers are using AI to make website design easier and Zoom, Verizon and JotForm are rolling out ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

In an age of data overload, marketers face a deceptively simple question – how do you spot the data signals that really ...

Coming on the heels of this year's Adobe Summit, the CRM Playaz were joined by Daniel Sheinberg, Senior Director of Product Management at Adobe, to learn how new offerings like Agent Orchestrator and ...

As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory ...

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Earning points for your bookings in hotels is a practice that has been around for decades and although it might stay in place ...