NASA's Mars Perseverance rover is on course to land — on toy store shelves. The six-wheeled robotic explorer, which remains on track to touch down on Mars on Feb. 18, has been reproduced by Mattel as ...

The Hot Wheels x Maje spring/summer 2025 collection showcases premium design innovation, targeting the rise of female empowerment in motorsports and modern fashion culture. Rooted in Hot Wheels’ ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

All the Latest Game Footage and Images from Hot Wheels: Outer Space Customization Pack Give your Basement a stellar new look with the special Hot wheels – Outer Space Customization Pack: 8 cosmic ...

If you collect Hot Wheels vehicles and never set them free, you're missing out on the fun! I've been waiting to unbox these ...

The Mercedes-Benz 300 SL is the largest building set in Mattel's Brick Shop Hot Wheels Collection.

One year into the coronavirus pandemic and with regular racing still on hold, the Tucson Dragway is partnering with other local businesses with hopes of drumming up some publicity for all involved.

Priced from $30 USD (not including the $10 one-year membership fee), this 1:64-scale Hot Wheels model is available from this ...

Hot Wheels has gone off the rails with its latest release: a diecast model missing a wheel, thanks to a quirky collaboration with art collective MSCHF. Dubbed “Not Wheels,” this car is a tribute to ...

Two things in metro Phoenix will drop with temperatures in the coming months: vehicles at car shows and Hot Wheels toys inside discount bins to make space for the new models. On Saturday, September 10 ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

From the initial design to final production, we visited Hot Wheels headquarters in Los Angeles to see how America's favorite ...