Hot Wheels was a major part of skateboarder Tony Hawk’s childhood. How could it not have been? As the action sports legend points out, he and the brand were both born in the same year—1968. In fact, ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Fans can see some of their favorite monster trucks come to life, compete head-to-head in the dark and catch a history-making driver behind the wheel of 5 Alarm.