Remember Skylanders? My, how far has the “toys to life” concept in gaming come since then. Take Hot Wheels: Rift Rally, for example. Gone are the days when bringing toys to life meant simply scanning ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

All ten teams and all 20 drivers, are rendered in near impeccable detail at 1:64 scale in this official collaboration between Hot Wheels and Formula 1 ...

NBC has handed a series order to car makeover competition series Hot Wheels: Ultimate Challenge from Endemol Shine North America, Workerbee and Mattel Television. The competition, which is based on ...

I've ordered many Hot Wheels cars lately, so I must find a storage and transport solution. Luckily, I came across some cases that can hold about 48 collectibles, so I bought a few of them. That way, I ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, and a matching die-cast. Lego and Mattel have enjoyed each other’s company in ...