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We’re not quite there yet, but it sure feels imminent.
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.
Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be left out, co-CEO of DC Studios James Gunn got in on the fun over on his social media. He took to Threads to throw some shade, posting:
HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its programming via satellite and being the very first national cable channel. Considering HBO's long history in cable programming,