Even though people sometimes underestimate the effectiveness of out-of-home advertising, billboards are having a revival. Outdoor advertising was the only traditional advertising method that grew in ...

If you use digital billboards, you may even be able to create interactive ads that tap into the typical Millennial's ... in offline marketing channels in the Digital Age, there is a great deal to be ...

Advertising billboards are a common sight in cities across the UK and around the world Campaigner Charlotte Gage says that the outdoor adverts you see on billboards and bus stops should all be ...

Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards. The company is trialing a method for premium billboard ads to bought ...