The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

and Puma SE (ETR:PUMG), which grew by just 2.1%. In contrast to earlier quarters, where Adidas' growth was slightly lower, the recent surge highlights the brand's ability to capitalize on key trends, ...

Google Cloud said today it’s expanding its leadership in the world of artificial intelligence agents with a new set of ...

The app even features order tracking and a personalised experience that makes shopping for shoes and athletic gear easier. To download the Puma app, head to the App Store, Google Play, or scan the ...

Yesterday, on the set of the upcoming Darren Aronofsky thriller Caught Stealing, the actor was spotted in the Puma Easy Rider ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

In addition to the previous colorway reported, the A$AP Rocky x Puma Inhale sneaker has just been confirmed with two more ...

Charlotte Hornets star guard LaMelo Ball is an avid Fortnite player, and he was able to add his touch to the popular video game. On Wednesday, PUMA ...

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.