The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The app even features order tracking and a personalised experience that makes shopping for shoes and athletic gear easier. To download the Puma app, head to the App Store, Google Play, or scan the ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Charlotte Hornets star guard LaMelo Ball is an avid Fortnite player, and he was able to add his touch to the popular video game. On Wednesday, PUMA ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Brands like On, Adidas, New Balance, and Converse all offer supportive platform sneakers and come recommended by our experts ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

But I can’t stand to look at my crusty Sambas any longer! It’s time for a new pair. Ironically, I used to be quite the ...

Eric Kilburn Jr has always been taller than the rest, though he only realised that he was as big as he is now when he was ...

Brooks Sports is suing the Big Cat in VA district court, asking for a declaratory judgment of non-infringement, arguing that none of the claims of Puma’s patent no. 12,096,825 are infringed by Brooks' ...

Is there a birthday discount at ASOS? ASOS does not list a birthday discount on its website. However, those who subscribe to the brand’s newsletter have received an ASOS promo code in the past ...