Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

Google Pay on Wednesday announced new updates in the payment app for Indian users which includes introduction of a new Axis ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

Scammers are abusing Google's advertising platform to target customers of telecoms and utility brands and trick them into ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

U.S. District Senior Judge P. Kevin Castel certified a class of about 5,000 publishers after rejecting defendant Google's ...

Photos & Friends Daily’ is No. 1 on the Apple App Store, ‘News Suite by Sony’ led on the Google Play Store, and ‘aol.com’ led ...

Google is expanding its push into consumer finance in India with the launch of a UPI-linked credit card, betting on a country ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...