Google not being at the forefront of augmented reality is a real shame. With Glass, Cardboard, and Daydream in the mid-2010s, Google seemed well on its way to owning the next form factor. All those ...

At its annual Google I/O 2024 conference, Google announced that users will soon be able to access geospatial augmented reality (AR) content directly on Google Maps on their phones. The feature will ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

Dhruv Bhutani has been writing about consumer technology since 2008, offering deep insights into the Android smartphone landscape through features and opinion pieces. He joined Android Police in 2023, ...

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. While it seems like an important step for Google on ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Posts from this topic will be added to your daily email digest and your homepage feed. Shoppers can now virtually try on different hair dyes and foundation shades, as Google’s augmented reality ...

Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google, Google’s first-party AR ...

Check out the photo below. It looks normal, right? Well, it never really happened. It's the result of Google's new Add Me feature for Pixel 9 phones that allows you to add the photographer into a ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. In a move to deepen digital tourism and cultural engagement, ...

Google's Project Astra demo included a pair of mystery augmented reality glasses. In testing a pair of rival smart glasses, I think I might have some idea of what Google has up its sleeve. I’m PCMag’s ...