Remember, retailers can slap the word "sale" on a product without you being any the wiser. And while this is an issue year-round, consumers tend to have Black Friday tunnel vision because of all the hype. So if you shop on Black Friday, you may end up getting stuck paying more than what you'd spend another time.

Retailers try to tempt shoppers with Black Friday discounts. But these offers are not necessarily the best prices of the year, according to experts.

Shop the best early Black Friday deals at retailers like Amazon, Walmart, Quince and more — everything is under $100! See our top picks!