Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for Starbucks, Sonder and Papaya Gaming.

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Located above Back Home BBQ in downtown Little Rock, Attic Bar has the vibe of your quirky grandmother's den. Credit: Brian Chilson Having one of the best barbecue joints in the state downstairs and ...

Berkshire Hathaway remains a core long-term holding, offering superior risk/reward and unmatched liquidity for investors. GEICO, a key Berkshire subsidiary, restored profitability by embracing ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Geico’s comeback in the car-insurance wars is incomplete.

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...