The peanut butter brand sounds different than a term for animated looping images GIF, GIPHY, Jif. Chances are you read those three terms differently, but you know exactly how you think it should sound ...

It is the ultimate mind-bender. I’m looking at a giant jar of JIF peanut butter, with its iconic red, blue, and green stripes. But it says GIF. I feel like I’ve been swallowed alive by an internet ...

According to Giphy chief operating officer Adam Leibsohn, GIF is pronounced with a hard G – and it is the future of digital communication. Here’s why. GIFs allow consumers to more easily express ...

Animated GIFs are the perfect, amazing medium of the masses – even if you (like me) refuse to accept that it’s pronounced with a soft G. Is your website looking bland? Throw a GIF on it! Don’t know ...

Jif and GIPHY are teaming up to settle the debate once and for all: how do you pronounce “GIF”? The collaboration includes a limited-edition 40-ounce jar of peanut butter with a double-sided label — ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Business model? What business model? “We don’t have one ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. First introduced to the world by Compuserve in 1987, the graphics ...

Tyler Menzel watches television or movies or cable news, and he no longer sees what regular people see. He filters for the magical few seconds — a woman’s uncontrolled smirk, a man’s harrumph, a ...

This article was first published in the June 2016 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional ...

Cleveland's Andrew Miller slamming his fist against his glove after getting out of a jam in Game 1 of the World Series against the Cubs. Halloween greetings from David S. Pumpkins, a recent Tom Hanks ...

“We’ve spent thousands of years trying to perfect language and trying to cram emotion into written text, but books are not made for screens,” Leibsohn said at Social Media Week in New York last week. ...