The peanut butter brand sounds different than a term for animated looping images GIF, GIPHY, Jif. Chances are you read those three terms differently, but you know exactly how you think it should sound ...

According to Giphy chief operating officer Adam Leibsohn, GIF is pronounced with a hard G – and it is the future of digital communication. Here’s why. GIFs allow consumers to more easily express ...

Jif and GIPHY are teaming up to settle the debate once and for all: how do you pronounce “GIF”? The collaboration includes a limited-edition 40-ounce jar of peanut butter with a double-sided label — ...

Animated GIFs are the perfect, amazing medium of the masses – even if you (like me) refuse to accept that it’s pronounced with a soft G. Is your website looking bland? Throw a GIF on it! Don’t know ...

Geek Life: Fun stories, memes, humor and other random items at the intersection of tech, science, business and culture. SEE MORE by Kurt Schlosser on Feb 26, 2020 at 9:24 am February 26, 2020 at 9:29 ...

GIFs can do more than add a sassy quip to the end of your tweet. Now, they can even help you learn a new language. Giphy released an extensive GIF library on Thursday with more than 2,000 words and ...

For Giphy, people’s love of GIFs has proven to be no laughing matter. The startup has recently raised $55 million so it can become a one-stop-shop for finding, sharing, and LOL’ing at GIFs on the ...

This article was first published in the June 2016 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional ...