These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Drawing on research, ESMT’s Oliver Binz shows why breaking profitability into its underlying drivers — rather than treating ...

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Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how ...

Discover how the Dutch Book Theorem reveals profit opportunities in betting and finance when probabilities are misjudged.