Meta is making a change to how sharing videos works on Facebook. Right now, you can share videos as a video from the post ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Candidates in the Virginia special election to succeed the late Rep. Gerald E. Connolly are facing a sprint to the June 28 ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Facebook remains a home for all types of video – short, long, and Live. We will gradually roll out these changes globally to ...

A new study of American media consumption reveals that podcast advertising outperforms other digital platforms in capturing audience attention and building trust, despite having lower overall reach ...

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

In this guide by Manizha & Ryan, you’ll discover how to set up and run effective A/B tests on Facebook Ads, so you can stop wasting money on underperforming campaigns and start seeing real results.

First: Sexually explicit Facebook ads raise eyebrows in Europe Meta may ... transparency mechanisms mandated by the DSA are proving effective for public scrutiny to hold tech platforms accountable.” ...

Many advertising platforms, including online marketplaces like Yahoo Shopping and JD.com, online retailers such as Macy’s, and social media giants like Facebook and Instagram, utilize ...