It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Meta is making a change to how sharing videos works on Facebook. Right now, you can share videos as a video from the post ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Facebook remains a home for all types of video – short, long, and Live. We will gradually roll out these changes globally to ...