The relationship between Hot Wheels and Formula 1 is evidence of the continued explosion of interest in the category. Image: ...

The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true speed of Formula 1,” and their partnership will also extend to Grand Prix ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Hot Wheels has introduced its new series of Formula 1 cars featuring scaled-down versions of eight teams from the 2025 ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

Following a limited-edition F1 model released last year, Hot Wheels has a new range of toy racing cars coming soon.

For Ferrari fans, it was a minor disappointment. When toy manufacturer Mattel announced last week to launch an affordable F1 ...

Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels® partnership with ...