As wellness content floods social media with influencers recommending an assortment of treatments and products, who should ...
With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...
Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...
Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is ...
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media ...
Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...
A lot has happened in the digital world since American entrepreneur Andrew Weinreich established SixDegrees, the first online social network, in 1997. Named after the theory that we are all ...
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...
In today’s highly competitive digital space, Malaysian businesses are realising that piecemeal marketing just doesn’t cut it ...
Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...
Two new MU Extension publications, which are available for free download, help business owners take on social media with a ...