Laced Golf uses shoe sensors to solve golf's alignment problem. A PGA Professional examines the science, technology, and why ...

The new 2026 Callaway Chrome Tour family of golf balls features a new stiffer mantle layer to help boost ball speeds.

Callaway launches its next generation of Chrome series golf balls (Chrome Tour, Chrome Tour X and Chrome Soft) with a ...

Hitting your clubs further, especially with driver, can be a massive benefit when chasing lower scores. If you can increase your average drive from 200 to 230, or 250 to 280, you'll be able to hit a ...

January is the month of peak optimism for golfers worldwide. From the "practise more" trap to the "fix my swing" obsession, ...

We've seen some extremely interesting set-ups throughout the season, with many winners on the various circuits using an array ...

Adcetera, an integrated, full-service advertising and digital marketing agency with more than four decades of creative and strategic leadership, today announced the launch of A82 Sports Marketing, a ...

The year's best-selling training aid is a product beloved because it's both simple to use and an effective game-improvement tool.

If you've been procrastinating on buying the perfect holiday gift for the golfer in your life, consider yourself rescued by these top picks.

As that mix has evolved, Liu says Legacy Trust has expanded its ability to support a wider range of assets, alongside ...

Despite ongoing uncertainty about tariffs, executives in the sports and fitness space remain generally upbeat about 2026 ...

The start of a new year also means the start of new laws in Iowa, including fines for handling a cellphone while driving, a ...