Media & Entertainment, explains how Google and YouTube are enabling the rise of micro-dramas through creation and advertising ...
For e-commerce and retail app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping ...
Google India's Manish Dhamankar says microdrama growth is expanding short-form storytelling, with YouTube Shorts a key ...
The next wave of media businesses will gain their advantage by adopting a single, integrated, AI-First platform like Akta, ...
The Xiaomi Internet Partner Conference brought together top developers, advertisers, and digital industry leaders. Three new ...
Pinterest, Inc. , a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance ...
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are ...
Watching games on TV used to be simple, but now subscription prices have soared and it’s unclear which service carries what ...
Campaign Middle East on MSN
From big screens to buying screens: Mapping the cross-device funnel
The possibilities awaiting advertisers today are extraordinary, driven by viewers who have evolved into explorers, shoppers, ...
From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...
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