This was reflected in a Google-commissioned Kelton Global direct-to-consumer (DTC) survey of 3,494 DTC shoppers in the wellness, home, apparel and electronics categories. The survey showed that ...

Last week, the genetics company filed for bankruptcy and will sell its trove of user-submitted DNA to the highest or best ...

Me has filed for bankruptcy as is seeking buyers. Here's what could happen to the company's DNA database, one of the largest ...

In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.

But that seems unlikely to happen. The pharmaceutical industry is simply too strong — it spends billions of dollars on direct-to-consumer (DTC) advertising and lobbying efforts.

TOKYO — The number of teams Major League Baseball teams that can be watched direct-to-consumer has doubled over the offseason, to 26 of 30. The newest on the list are the three teams broadcast ...

Direct-to-consumer healthcare companies ... By leveraging technology, predictive AI and advanced data collection through wearables, genetic testing and comprehensive health assessments, these ...

As the last holdout of the major American media companies, Fox may finally be headed to streaming. Fox Corp. CEO Lachlan Murdoch told investors during a Q2 earnings call on Tuesday that the ...

Rangan, V. Kasturi, Daniel Corsten, Matt Higgins, and Leonard A. Schlesinger. "How Direct-to-Consumer Brands Can Continue to Grow." Harvard Business Review 99, no. 6 (November–December 2021): 101–109.