Never has been; never will be. Nor does it need to be. Consider an example: Direct marketing lists. In direct marketing, lists are used for targeting. But every list is filled with errors ...

For a catalog that highlights many of the direct marketing industry's books, a free brochure that lists a variety of direct marketing institutes and seminars across the country, or more ...

Another source is the bimonthly directory Standard Rate and Data Service Direct Marketing List Source, available in most libraries. Some list companies let you sample a list before making a purchase.

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...