B2C’s transactional nature minimizes reliance on structured knowledge management, making genAI’s role less pronounced in these areas. The least difference between B2B and B2C adoption is in ...

There is little difference in adoption between the B2B and B2C sectors: 58% of execs in both groups say their firms are using generative AI for marketing. However, B2C execs are slightly more likely ...

The segmentation in terms of business (B2B) and consumer (B2C) behaviour is a misleading dichotomy, to begin with. Today, we live in an economy where there is a thin line of difference between a ...