As the Detroit Lions embark on their playoff run, local retailers are expanding their offerings and are seeing increased ...

The Detroit Free Press has found stores in Detroit and websites offering unique Detroit Lions gear to wear for the home ...

As the Lions' Saturday playoff game approaches, here's a look at Lansing area businesses where you can get game day gear, ...

With support from Dan Campbell, the Lions’ wildly popular head coach, Detroit Army’s apparel has emerged as an unlikely ...

City Bird, which is located in Midtown Detroit, appears on 7 News Detroit at noon to talk about the Lions' gear that is ...

The Lions’ historic run this season means businesses in Detroit have been seeing a lot of demand. Bartender Jacari Britton, ...

Wright, a 62-year-old Lions fan with a penchant for tutus, has achieved almost celebrity status for the elaborate and ...

As the Lions' Saturday playoff game against the Washington Commanders approaches, here's how one Lansing shop is ...

What you need to know: Lions gear is sold online at bornindetroit.store and at its Detroit pop-up store. The store is located at 1275 Woodward Ave., and is open Tuesday-Thursday from 11 a.m.-6 p.m ...

Born in Detroit has sold out of its Lions officially licensed '47 Brand twice and generally expects Lions apparel to sell quickly. Go here for: Lions gear with a local twist. The store features 10 ...

As the Detroit Lions embark on their second consecutive ... maybe they haven't seen everywhere else," she said. Apparel is one of the store's biggest sellers and last year half of all apparel ...