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Dell kills XPS brand

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Ars Technica · 4d

The end of an era: Dell will no longer make XPS computers

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell scraps XPS branding

Unified product lines Grey box shifter, Dell has killed off its XPS branding, marking the end of an error for the iconic clamshell ultralight laptops, 2-in-1 devices, and desktops that have become a staple for many users.

4don MSN

Dell drops long-running XPS, Inspiron, and Latitude brands

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

HowToGeek on MSN4d

Dell’s XPS Laptops Get a Reboot: Meet the Dell Pro 13 & 14 Premium

Dell has announced the new Dell Pro 13 Premium and Pro 14 Premium laptops. This is an entirely new product line, similar to ...

CES 2025: Dell announces new laptops and a new naming convention

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro ...

3d

Dell overhauls brand portfolio and adds NPU-equipped portables and desktops

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

3d

Dell Announces Unified Branding With a 3-Category Lineup at CES 2025; AI Pro Studio Unveiled

Dell also announced new devices as part of its AI PC portfolio across the Dell, Dell Pro, and Dell Pro Max categories at CES ...

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