Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many ...

There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs. There is a lot of discussion around ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate ...

As product companies transition from product-based sales to subscription-based Anything as a Service (XaaS) models, many industries are discovering that subscription models are ultimately ...

Whether you’re the CEO of a company or the head coach of a sports team, success hinges on strategy, both in the boardroom and on the field of play. Both arenas require decision-making under pressure ...

The best customer service is built around what your customers need, feel and think about your brand. Mukesh Mirchandani of Freshworks shares four ways to put customers first in platform design There's ...

In today’s digital fast paced world, businesses face unprecedented pressure to deliver instant, personalized, and seamless digital experiences. Development methods of the past are not able to match ...

OppFi’s OPFI customer-centric approach serves as its paramount differentiator within the alternative lending platform market. While most players vie for market share, OppFi’s priority toward customer ...

When economies decline, scaling back to ensure survival makes sense. But too often those cuts can be reactionary, targeting customer-facing functions—such as Marketing. Traditionally, leadership has ...

Discover how to enhance data privacy with customer-centric strategies, focusing on ethical practices, legal compliance and building trust in the digital era. In an era dominated by digital ...

OppFi’s OPFI customer-centric approach serves as its paramount differentiator within the alternative lending platform market. While most players vie for market share, OppFi’s priority toward customer ...