Step 2: Create a service blueprint to identify the future state of your customer-centric organization If the experience map is the current state, the service blueprint is the future state that ...

which is an evolution of our current customer-centric approach. And it's beginning to change the way we are introduced to and form relationships with brands. Before I define human-centric marketing ...

To foster a shift to becoming more customer-centric, companies must prioritize a proactive approach, meeting their customers where they are. They must listen, analyze and anticipate customers ...