Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like ...

We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO as well!

Customer preferences must be the compass for innovation, and financial institutions must respond to changing needs and ...

Today, marketing professionals are under a ton of pressure to understand and improve customer experience. Brands and marketers alike realize that paying attention to what you say in your ads, ...

Rob Lancit, VP of Franchise Development at Stratus Building Solutions, is a seasoned entrepreneur with 30 years of franchising expertise. It goes without saying that customers are the lifeblood of ...

This session takes the fundamentals of customer experiences and frames them in a strategic business context. Knowing your company, your customer and your competition is vital to experience-based ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...