In our interview, he gave his take on the “customer at the core of your business” comment and more. Below are some of what he believes goes into a successful customer experience, followed by ...

Behaviors cannot change without all employees, management, executives and board members aligned on why a customer-centric culture is good business ... to introduce and model new ones.

More businesses are realizing the significant benefits of leveraging external expertise for growth. Historically, many ...

"Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations ...

How do you evangelize customer centricity and create a shared vision within your organization? Learn the best ways to parlay your leadership style in a way that engages and inspires your managed ...

Focusing on customer-centricity offers a unique opportunity ... understand each segment’s behaviour, and tailor their ...

Describe your business model and how it directly helps brands achieve their marketing goals. Vijay Chittoor: Brands are really trying to drive customer centric goals. For example, they do so by ...

IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology focused research, advisory, and fintech news ...