Customer-centric marketing extends beyond traditional touchpoints. The digital marketplace presents unique challenges and ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

Moreover, customer-centric marketing isn't new, but in many ways, it represents a return to a much earlier era of marketing: the personal relationship between neighborhood shopkeeper and customer.

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to ...

The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, ...

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, according to ...

In this white paper from Quintiles, a novel approach to planning and implementing more customer-centric multi-channel marketing campaigns is presented. By adopting an integrated-channel approach ...

Customer-centric SEO prioritizes the user’s online ... For example, a previously published “Social Media Marketing Best Practices” page might have included relevant statistics from 2023 ...

Personalization in emails, support and marketing breaks through the clutter ... efforts in the hope of becoming more customer-centric ourselves. In 2025, the companies poised to succeed ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.