Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Good example: Gainsight encourages teams to align around a customer's "first value delivered" rather than contract dates. Poor example: A large CRM provider routs onboarding to a separate team only ...

Thoughtful "freebies" can deepen loyalty with your best customers—the key is to make rewards feel personal, purposeful and tied to the value your brand already delivers.

How can tech leaders ensure they are staying aligned with customer needs so they can make the right decisions and help drive ...

At dsm-firmenich, we are committed to strengthening our leadership as an innovation-driven consumer company—delivering ...

Leading South African retailers are harnessing next-generation predictive analytics to transform price optimisation, demand ...

The principles that guide your personal decisions should extend to how you prioritize customer needs. I’ve found that ...

Many organizations are struggling to turn the promise of AI into real business results because they lack vital integration ...

Avoid harmful business tips like passive income myths and hustle culture. Learn what works for first-time entrepreneurs in ...

Amsterdam Airport Schiphol Chief Commercial Officer Arthur Reijnhart reflects on the travel hub’s strategic shift from low-cost growth to a new focus on quality and customer-centricity. He details the ...

THOUSANDS of drivers could shave hundreds of pounds off their car insurance premiums with an easy trick. Consumer group Which ...